“時尚瘋堂—2019品牌的故事戶外時裝表演”

POTINJA CHOI majored in photography and video editing at a junior college. Later, she went to Rome and London to study Italian and English, respectively. Before starting the brand, she served as student affairs administrator at an international language school. She analyzed and followed up the situation of students. The brand was founded in January 2018. And the debut fashion show was held in June of the same year. Invited by a French champagne company in September, a simple and exciting fashion show was held at a shopping mall next to Milan Cathedral.

Brand：GODDESS ARMOUR

GODDESS ARMOUR is a clothing brand under Potinja Group Limited. Currently, it mainly offers underwear, swimwear, and high-heeled shoes. It intends to launch a series of women’s products, including handbags, accessories, perfumes, and cosmetics. Its target customers are office ladies between 20 to 35 years old. GODDESS ARMOUR reflects their sexy image via its lingering charm. “A woman with attitude.” is the slogan of the brand.

Click for more brand information

SANCHIA LAU studied at Central Saint Martins and Central Academy of Fine Arts, specializing in fabric design and fashion design. She is the founder and chief designer of the brand, “SANCHIALAU”, under her name. Meanwhile, she works as the Senior Chief Planner of Crossover Art, Creative Business Department, Harper’s BAZAAR, in charge of crossover art projects and art and fashion activities, including “BAZAAR Photography” and “BAZAAR Wardrobe”. SANCHIA LAU has exhibited her works in places like London, Beijing, Hong Kong, and Macao, including “Textile and Wearable Art”, the solo fashion exhibition of “Dreams in Spring”, and “GRAHAM & Brown I-dott”. Besides the design of textile printing and exhibitions, she actively throws herself into fashion art education. In 2017, she was invited to launch Fashion & Art Youth Workshop by the Macao Museum of Art.

Brand：SANCHIALAU

SANCHIALAU, founded in 2017, pays attention to the unique quality of modern women. Leveraging the creating techniques of the contemporary art, it interprets the spiritual and emotional features of females from the perspective of fashion art, conveys the “art in the wardrobe” into life, and turns life into a “gallery of fashion art”.

The brand’s creation integrates clothing and fabrics (knitted fabric, textile printing, and embroidery). It highlights the design and development of creative printing as well as crossover cooperation, including original artistic printing design, artistic printing products, crossover project planning, and fashion art education.

Click for more brand information

Jane Chan, with a bachelor’s degree in clothing design from Beijing Institute of Fashion Technology (BIFT), worked for Kappa, Jack & Jones, Peak and other brands as designer. Her designs were showcased twice on the fashion trend website, WGSN (Worth Global Style Network). In 2010, she designed torch bearer uniforms for National Intercity Games of the People’s Republic of China, as well as uniforms for numerous national Olympic delegations. She returned to Macao in 2013 and designed her casual wear collection for men, “BOMDIA”, which was selected to the “2013 Subsidy Programme for Fashion Design on Sample Making” by Cultural Affairs Bureau. Now the designer is the director for local brand “MACON”

Brand：MACON is an original fashion brand introduced by Fuson Garment Factory Limited in 2013. It is also the first Macao fashion brand that has successfully launched on the shopping platform TMall.com. By now, MACON has a brick-and-mortar shop in mainland China, attracting lots of shoppers and earning great reviews. By integrating its design concepts with Macao’s characteristics as a city of leisure and tourism, it advocates downshifting and travelling light. Its products aim to be comfortable and simple, thereby injecting a boost of unisex and arty youthfulness.

Click for more brand information

Ella Lei，A post-1980s born in Macao, Ella is a graduate from the Design Department, School of Art, MacaoPolytechnic Institute, majoring in multimedia design. She worked as art and animation designer during four years, while taking a fashion design diploma program. She is currently a freelance designer passionate about illustration and fashion design, hoping to progress by merging both. She is actively participating in exhibitions and fashion events, working on her own fashion label “ella épeler”.

Brand：The brand name ella épeler contains a French word ‘épeler’, which is some sort of conjunction and is used often when referring to an act of linking or joining things together. Adhering the concept ‘Bring Your Attitude To Life’, ella épeler experiments with combining various elements in unconventional tailoring and with integrating original illustrations and artistic ideas into its designs, and so on. By doing so, the brand produces fascinating clothing embodying the diversity and uniqueness of fashion, with an aspiration to turn them into treasures in the closet, apart from offering more choices for the buyers. ella épeler rolls out items by series rather than seasons and makes audaciously creative attempts inspired by people’s different dressing styles.

Click for more brand information